What the Market will bear - Empires of the Sequels: Ghostbusters: Frozen Empire and Godzilla x Kong: the New Empire
Earlier this year, I had a list of movies to be released. A quick tally led to a surprising result that almost half of those releases were sequels or movies based on previously existing IP. After a second or two, I caught myself and figured I didn't really need to be surprised. There are a few reasons why. One is that it's the market attuning itself to what the consumers want based on sales trends in merchandising connected to those properties. One way to check to see what character might be in an upcoming Marvel or DC film is to check a toy store; tie-in materials sometimes make it to the shelves well in advance of a movie dropping, but the point is that those tie-ins reflect the commercial bonds that drive mass movie-going attendance and consumption. Another reason is that, of course, what proved profitable at one time is likely to be so at another, though this is a riskier proposition for investors. Any shortfall in theatrical performance is likely to be assumed to be offset...